{"title":"Matcha","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan class=\"s3\"\u003e\u003cspan class=\"bumpedFont15\"\u003eWhat is Matcha?\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMatcha is a finely ground green tea powder made from specially grown and processed green tea leaves. The tea plants used to make matcha are shaded from the sun for several weeks before harvest, which increases the chlorophyll and amino acid content in the leaves, giving them a brighter green color and a unique taste.\u003c\/p\u003e\n\u003ch2\u003eWhat is special about matcha?\u003c\/h2\u003e\n\u003cp\u003eMatcha is considered special because of the way it is produced and consumed. Unlike other types of tea, which are steeped in water and then discarded, matcha is consumed in its entirety, including the leaves, which are ground into a fine powder. This means that when you drink matcha, you are consuming all of the nutrients and antioxidants that the tea leaves contain.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat the the health benefits of matcha?\u003c\/h2\u003e\n\u003cp\u003eThe benefits of matcha are numerous. Because it is made from the whole tea leaf,\u003cstrong\u003e it contains a higher concentration of caffeine and antioxidants than other types of tea.\u003c\/strong\u003e Matcha is also rich in a type of antioxidant called catechins, particularly epigallocatechin gallate (EGCG), which has been shown to have anti-inflammatory and anti-cancer properties.\u003c\/p\u003e\n\u003cp\u003eMatcha is also said \u003cstrong\u003eto boost metabolism, enhance mood, and improve cognitive function\u003c\/strong\u003e. Its unique combination of caffeine and other nutrients can provide sustained energy and focus without the crash that can come with other caffeine sources.\u003c\/p\u003e\n\u003cp\u003eOverall, matcha is a nutritious and delicious beverage with a long history of use in Japanese culture, and its popularity is growing around the world.\u003c\/p\u003e\n\u003ch3\u003eHistory of matcha\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"s8\"\u003e\u003cspan class=\"bumpedFont15\"\u003eTea was first introduced to Japan by travelling Buddhist monks in the early Middle Ages. Although this is something Japan has in common with most of China, over the centuries, the Land of the Rising Sun has developed its own, unique tea culture.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s8\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAt first tea was imported from China, but since the 7\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s9\"\u003e\u003cspan class=\"bumpedFont15\"\u003eth\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s8\"\u003e\u003cspan class=\"bumpedFont15\"\u003e century, tea has been grown and produced in Japan, using techniques that had spread in China during the Song Dynasty. The tea was steamed, then rubbed into a paste and baked into briquettes. The tea was brewed in a special way. First it was ground into fine powder, matcha, then mixed with hot boiled water, whipped to a froth. The resulting suspension is the tea drink. This way of tea serving survives to this day in the classical Japanese tea ceremony. You can buy matcha in our shop. This is tea from the oldest tea regions, such as Shizuoka Prefecture at the foot of Fuji Mountain and Uji plantations in the southern part of Kyoto Prefecture.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe taste is fresh, juicy and energizing: this tea is amazing to kick off your day in a bright way.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to make matcha at home?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHere is a simple recipe for preparing matcha at home:\u003c\/p\u003e\n\u003cp\u003eIngredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 teaspoon of matcha powder\u003c\/li\u003e\n\u003cli\u003e60 ml of hot water (not boiling, ideally around 70- 80°C)\u003c\/li\u003e\n\u003cli\u003e200 ml of milk or milk alternative (optional)\u003c\/li\u003e\n\u003cli\u003eSweetener of your choice (optional)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEquipment:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha bowl or any wide, shallow bowl\u003c\/li\u003e\n\u003cli\u003eMatcha whisk (chasen) or any small whisk\u003c\/li\u003e\n\u003cli\u003eA measuring spoon (chashaku)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInstructions:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSift 1 teaspoon of matcha powder into your matcha bowl to remove any lumps.\u003c\/li\u003e\n\u003cli\u003ePour 60 ml of hot water over the matcha powder and whisk vigorously in a \"W\" or \"M\" motion using a matcha whisk or any small whisk, until the mixture becomes frothy and there are no lumps left.\u003c\/li\u003e\n\u003cli\u003eIf you prefer a creamier texture, you can add 200 milk or plant based milk to the matcha and mix thoroughly.\u003c\/li\u003e\n\u003cli\u003eIf desired, add sweetener of your choice to taste.\u003c\/li\u003e\n\u003cli\u003eEnjoy your homemade matcha!\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNote: For a traditional Japanese preparation, you can use a bamboo scoop called a \u003ca rel=\"noopener\" title=\"Measuring spoon for matcha from bamboo\" href=\"https:\/\/moychay.nl\/products\/tensaka-spoon-for-matcha\" target=\"_blank\"\u003echashaku\u003c\/a\u003e to measure the matcha powder instead of a measuring spoon. \u003c\/p\u003e","products":[{"product_id":"matcha-premium-chinese-high-grade","title":"Matcha Premium Chinese High Grade","description":"\u003cp\u003eMatcha originated in China during the Song Dynasty (960–1279) with Dian Cha (点茶), the practice of whisking powdered tea into a frothy drink. This method, blending flavor with an artful process, became central to tea culture.\u003c\/p\u003e\n\u003cp\u003eIn regions like Zhejiang, Jiangxi, and Fujian, traditional techniques continue to produce powdered green tea. Chinese matcha offers a natural sweetness and fresh, green notes, distinct from Japanese styles.\u003c\/p\u003e\n\u003cp\u003eThis matcha connects to the origins of powdered tea, preserving its place in tea traditions.\u003c\/p\u003e\n\u003cp\u003eOrigin: China, Fujian Province\u003c\/p\u003e\n\u003cp\u003ePacked: July 2025\u003c\/p\u003e","brand":"Moychay","offers":[{"title":"50 gram","offer_id":67018408558637,"sku":"94289","price":29.0,"currency_code":"USD","in_stock":true},{"title":"150 gram","offer_id":67018408591405,"sku":"94288","price":70.0,"currency_code":"USD","in_stock":true},{"title":"500 gram","offer_id":67018408624173,"sku":"94292","price":203.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/DSC01538.jpg?v=1783813810"},{"product_id":"emerald-silence-fujian-premium-matcha","title":"Emerald silence - Fujian premium matcha","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThis matcha comes from the misty hills of Fujian, where powdered tea has been made long before the world called it “matcha.” It carries the quiet strength of its origin: shade-grown leaves, stone-milled into a fine, calm green powder that feels grounded rather than flashy.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThe taste is clean and steady — a gentle bitterness that doesn’t bite, a touch of sweetness that appears only after a second.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eSmooth enough for daily drinking, rich enough to stand on its own, and unmistakably tied to the place where powdered tea was born. This is Fujian’s take on a tradition that traveled the world — still humble, still rooted, still very real.\u003c\/div\u003e","brand":"Moychay","offers":[{"title":"50 g","offer_id":67018409148461,"sku":"95002","price":32.0,"currency_code":"USD","in_stock":true},{"title":"150 g","offer_id":67018409181229,"sku":"95006","price":85.0,"currency_code":"USD","in_stock":true},{"title":"500 g","offer_id":67018409213997,"sku":"95007","price":266.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Matcha_2.png?v=1783813831"},{"product_id":"ise-premium-matcha-25-g","title":"Ise Premium Matcha 25 g","description":"\u003cp data-start=\"592\" data-end=\"748\"\u003eProduced in Ise, Mie Prefecture, Japan, this matcha is made from a blend of first- and later-harvest tencha, selected according to seasonal availability.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003eWith a lighter and approachable profile, it is suitable for casual tea moments and widely used by professionals in beverages and confectionery, including matcha lattes and desserts.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"973\" data-end=\"1015\"\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1072\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1072\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1032\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1073\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1075\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eHarvest:\u003c\/strong\u003e First \u0026amp; later harvests\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018410262573,"sku":"95625","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Isapremium_522eb701-bd70-4300-bbcb-693354ec7a37.svg?v=1783813841"},{"product_id":"ise-ceremonial-grade-matcha-25-g","title":"Ise Ceremonial Grade matcha 25 g","description":"\u003cp data-start=\"591\" data-end=\"741\"\u003eProduced in Ise, Mie Prefecture, Japan, this ceremonial matcha is made from first-harvest tencha using traditional cultivation and processing methods.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"931\"\u003eA blend of Yabukita, Samidori, Okumidori and selected local cultivars, it offers a rich aroma and a smooth, balanced umami, suitable for formal tea ceremonies and traditional tea practice.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"973\" data-end=\"1015\"\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1072\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1072\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1032\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1073\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1075\" data-end=\"1103\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eHarvest:\u003c\/strong\u003e First Harvest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1129\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018410459181,"sku":"95627","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Isaceremonial_6be94892-e5e3-4bcf-b802-0a481d110429.svg?v=1783813848"},{"product_id":"ceremonial-matcha-guizhou","title":"Ceremonial Matcha, Guizhou","description":"\u003cp data-pm-slice=\"1 1 []\"\u003ePremium ceremonial-grade matcha, finely stone-milled for a smooth texture and naturally sweet, fresh taste.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eProduced using the best Japanese techniques to ensure exceptional quality for daily rituals and culinary creations.\u003c\/p\u003e\n\u003cp\u003eOrigin: China, Guizhou Province\u003c\/p\u003e","brand":"Moychay","offers":[{"title":"50 g","offer_id":67018410852397,"sku":"95623","price":49.0,"currency_code":"USD","in_stock":true},{"title":"150 g","offer_id":67018410885165,"sku":"95624","price":122.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/DSC08033.jpg?v=1783813862"},{"product_id":"ise-matcha-superor-25-g","title":"Ise Matcha Superor 25 g","description":"\u003cp\u003eProduced in Ise, Mie Prefecture, Japan, this ceremonial matcha is made from a blend of first- and second-harvest tencha.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"981\"\u003eCombining the umami and brightness of the first harvest with the depth of the second harvest, it offers a well-balanced profile suitable for tea gatherings and regular practice.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1023\" data-end=\"1065\"\u003e\n\u003cp data-start=\"1025\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1036\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1066\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1068\" data-end=\"1122\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1082\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1162\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1162\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1137\"\u003eHarvest:\u003c\/strong\u003e First \u0026amp; Second Harvest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1163\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1175\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018411147309,"sku":"95626","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Isasuperior.svg?v=1783813870"},{"product_id":"shirakawado-matcha-premium-50-g","title":"SHIRAKAWADO MATCHA · PREMIUM 50 g","description":"\u003cp data-end=\"4165\" data-start=\"3963\"\u003eThis matcha is designed for \u003cstrong data-end=\"4029\" data-start=\"3991\"\u003eculinary and beverage applications\u003c\/strong\u003e, using first-harvest leaves selected for stability and consistency. It is widely used for matcha lattes, desserts, and creative drinks.\u003c\/p\u003e\n\u003ch3 data-end=\"4191\" data-start=\"4167\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"4236\" data-start=\"4192\"\u003eFine green powder with a clean, fresh aroma.\u003c\/p\u003e\n\u003ch3 data-end=\"4257\" data-start=\"4238\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-end=\"4469\" data-start=\"4258\"\u003eSmooth and mellow, with a gentle vegetal base that remains balanced when combined with milk or sweet ingredients. The flavor stays clear without becoming bitter, making it suitable for professional and home use.\u003c\/p\u003e\n\u003cp data-end=\"4568\" data-start=\"4471\"\u003eAn excellent choice for cafés and preparations of matcha lattes, desserts, and creative drinks.\u003c\/p\u003e\n\u003ch2 data-end=\"1822\" data-start=\"1772\"\u003eAbout Shirakawado Matcha \u003c\/h2\u003e\n\u003cp data-end=\"2201\" data-start=\"1824\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-end=\"2010\" data-start=\"1986\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018411442221,"sku":"95628","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/premium50g.png?v=1783813877"},{"product_id":"shirakawado-matcha-ceremonial-25-g","title":"SHIRAKAWADO MATCHA  CEREMONIAL 25 g","description":"\u003cp data-start=\"2388\" data-end=\"2623\"\u003eThis ceremonial-grade matcha comes from \u003cstrong data-start=\"2428\" data-end=\"2448\"\u003eKyoto Prefecture\u003c\/strong\u003e, produced from first-harvest leaves, primarily Yabukita and Okumidori cultivars. The powder is finely milled, resulting in a smooth texture and an elegant, refined character.\u003c\/p\u003e\n\u003ch3 data-start=\"2625\" data-end=\"2649\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2789\"\u003eThe powder has a deep, vivid green color and a fine, uniform texture. The aroma is soft and composed, with gentle vegetal and creamy notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2791\" data-end=\"2810\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2811\" data-end=\"3072\"\u003eThe taste is mellow and rich, with a rounded umami and a smooth mouthfeel. There is no sharp bitterness; instead, the flavor unfolds gradually and leaves a calm, lingering aftertaste. This matcha is well suited for relaxed tea moments as well as serving guests.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3164\"\u003eThis is a composed, elegant matcha for those who value balance and clarity over intensity.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3164\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-start=\"1986\" data-end=\"2010\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018411671597,"sku":"95630","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Ceremonial25g_e751e2cc-e82e-4c33-95ce-76566cee8889.png?v=1783813883"},{"product_id":"shirakawado-matcha-superior-50-g","title":"SHIRAKAWADO MATCHA · SUPERIOR  50 g","description":"\u003cp data-start=\"3214\" data-end=\"3465\"\u003eThis matcha is a \u003cstrong data-start=\"3231\" data-end=\"3254\"\u003efirst-harvest blend\u003c\/strong\u003e sourced from several respected tea-growing regions in Japan, including Kyoto, Nara, Mie, and Kagoshima. It was developed in collaboration with a tea ceremony master, with an emphasis on harmony and versatility.\u003c\/p\u003e\n\u003ch3 data-start=\"3467\" data-end=\"3491\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"3492\" data-end=\"3594\"\u003eBright green powder with a smooth, even texture. The aroma is mild and fresh, with light grassy notes.\u003c\/p\u003e\n\u003ch3 data-start=\"3596\" data-end=\"3615\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"3616\" data-end=\"3832\"\u003eThe flavor is well-rounded and approachable, combining gentle umami with a soft sweetness. It pairs naturally with wagashi and light desserts and performs well in both traditional preparation and modern tea settings.\u003c\/p\u003e\n\u003cp data-start=\"3834\" data-end=\"3914\"\u003eA reliable matcha for regular practice, gatherings, and everyday ceremonial use.\u003c\/p\u003e\n\u003cp data-start=\"3834\" data-end=\"3914\"\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"1772\" data-end=\"1822\"\u003eAbout Shirakawado Matcha \u003c\/h2\u003e\n\u003cp data-start=\"1824\" data-end=\"2201\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-start=\"1986\" data-end=\"2010\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":67018411868205,"sku":"95629","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/Superior50g_b33951a2-bf15-4bdb-8970-7f944371e433.png?v=1783813889"},{"product_id":"japanese-matcha-superior-high-grade","title":"Japanese Matcha, Superior High grade","description":"\u003cp data-start=\"220\" data-end=\"757\"\u003eThis high-grade Japanese matcha comes from the organic tea fields of \u003cstrong data-start=\"289\" data-end=\"320\"\u003eKawane, Shizuoka Prefecture\u003c\/strong\u003e, one of Japan’s most respected tea-growing regions. The plantation lies at an elevation of \u003cstrong data-start=\"412\" data-end=\"444\"\u003e178.5 meters above sea level\u003c\/strong\u003e and the leaves were harvested in late \u003cstrong data-start=\"478\" data-end=\"491\"\u003eJuly 2024\u003c\/strong\u003e. The tea is made primarily from the \u003cstrong data-start=\"528\" data-end=\"549\"\u003eYabukita cultivar\u003c\/strong\u003e, blended with \u003cstrong data-start=\"564\" data-end=\"579\"\u003eSayamakaori\u003c\/strong\u003e, and the leaves are \u003cstrong data-start=\"600\" data-end=\"624\"\u003emechanically plucked\u003c\/strong\u003e. After processing, the matcha is finished using \u003cstrong data-start=\"673\" data-end=\"711\"\u003etraditional brick furnace roasting\u003c\/strong\u003e, giving depth and stability to its character.\u003c\/p\u003e\n\u003ch3 data-start=\"759\" data-end=\"783\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"784\" data-end=\"976\"\u003eThe powder is a bright, deep green, with a very fine, smooth fraction. The aroma is intense and fresh, dominated by grassy and seaweed notes, with a sharp, clean vegetal character.\u003c\/p\u003e\n\u003ch3 data-start=\"978\" data-end=\"997\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"998\" data-end=\"1398\"\u003eThe first and second harvest blend of \u003cstrong data-start=\"1036\" data-end=\"1060\"\u003eSayamakaori–Yabukita\u003c\/strong\u003e creates a \u003cstrong data-start=\"1071\" data-end=\"1099\"\u003epowerful vegetal profile\u003c\/strong\u003e with subtle notes of \u003cstrong data-start=\"1121\" data-end=\"1136\"\u003ered berries\u003c\/strong\u003e. The brewed matcha is \u003cstrong data-start=\"1159\" data-end=\"1186\"\u003efull-bodied and viscous\u003c\/strong\u003e, with a \u003cstrong data-start=\"1195\" data-end=\"1212\"\u003esilky texture\u003c\/strong\u003e. A gentle grassy bitterness appears briefly and then unfolds into a \u003cstrong data-start=\"1281\" data-end=\"1307\"\u003elong, juicy aftertaste\u003c\/strong\u003e. The overall character is vibrant, fresh, and well-balanced—distinct but never aggressive.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1620\"\u003eThis is a vigorous matcha with smooth texture and rich leaf-green flavor, suitable for both strong koicha and light usucha. An excellent choice for those who appreciate clarity, depth, and elegance in matcha.\u003c\/p\u003e\n\u003ch3 data-start=\"1622\" data-end=\"1648\"\u003eBrewing Instructions\u003c\/h3\u003e\n\u003cp data-start=\"1649\" data-end=\"1949\"\u003eUse \u003cstrong data-start=\"1653\" data-end=\"1690\"\u003e2 g of matcha (2 chashaku scoops)\u003c\/strong\u003e in a pre-warmed tea bowl.\u003cbr data-start=\"1716\" data-end=\"1719\"\u003eAdd \u003cstrong data-start=\"1723\" data-end=\"1749\"\u003e30 ml of water at 80°C\u003c\/strong\u003e and whisk with a chasen until all lumps dissolve.\u003cbr data-start=\"1799\" data-end=\"1802\"\u003eThen add \u003cstrong data-start=\"1811\" data-end=\"1831\"\u003e40 ml more water\u003c\/strong\u003e, continuing to whisk until a thick foam forms.\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eDrink immediately after preparation to avoid bitterness as it cools.\u003c\/p\u003e\n\u003ch3 data-start=\"1951\" data-end=\"1992\"\u003eNutritional Information (per 100 g)\u003c\/h3\u003e\n\u003cp data-start=\"1993\" data-end=\"2115\"\u003eEnergy: \u003cstrong data-start=\"2001\" data-end=\"2013\"\u003e237 kcal\u003c\/strong\u003e\u003cbr data-start=\"2013\" data-end=\"2016\"\u003eProtein: \u003cstrong data-start=\"2025\" data-end=\"2035\"\u003e29.6 g\u003c\/strong\u003e\u003cbr data-start=\"2035\" data-end=\"2038\"\u003eFat: \u003cstrong data-start=\"2043\" data-end=\"2052\"\u003e5.3 g\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eCarbohydrates: \u003cstrong data-start=\"2070\" data-end=\"2080\"\u003e39.5 g\u003c\/strong\u003e\u003cbr data-start=\"2080\" data-end=\"2083\"\u003eSodium: \u003cstrong data-start=\"2091\" data-end=\"2099\"\u003e6 mg\u003c\/strong\u003e\u003cbr data-start=\"2099\" data-end=\"2102\"\u003eSalt: \u003cstrong data-start=\"2108\" data-end=\"2115\"\u003e0 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2134\" data-end=\"2189\"\u003e \u003c\/p\u003e","brand":"Moychay","offers":[{"title":"50g","offer_id":67018678763565,"sku":"32511","price":36.0,"currency_code":"USD","in_stock":true},{"title":"500g","offer_id":67018678796333,"sku":"32512","price":346.0,"currency_code":"USD","in_stock":false},{"title":"1 kg","offer_id":67018678829101,"sku":"97038","price":677.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/files\/moychay_20228_e170dd92-c773-4b50-8dd8-f67cbfa92646.jpg?v=1783815949"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5758\/4429\/collections\/IMG_1631.jpg?v=1784227843","url":"https:\/\/atlanta.moychay.com\/collections\/matcha.oembed","provider":"Moychay Atlanta LLC","version":"1.0","type":"link"}